Projecting Change: Empire State Building

Case Study

The Challenge

The world is witnessing an alarming rate of extinction which can result in the loss of half of all species by the end of this century. As such, iDEKOgov was approached by Academy Award®-winning director Louie Psihoyos – in coordination with his team of passionate artists and activists committed to preserving and sustaining our oceans and planets – to help project the Racing Extinction documentary on the Empire State building.


The Process

iDEKOgov partners, Cristin and Evan were brought in to utilize their expertise in this complex situation to navigate through the review and approval process.

The Solution

The iDEKOgov team leveraged years of deep knowledge of City regulatory requirements to navigate through the municipal web to gain approval for this documentary, seen by millions on the Empire State Building.

  • Planning

    Worked with the client team to establish the projection parameters and locations

  • Permitting

    Arranged and passed inspections from DOB as well as received the necessary TCO approvals.

  • Execution

    Liaised regularly with the client regarding ongoing updates, considerations and escalations

The Outcome

iDEKOgov, in coordination with Oscar®-winning director Louie Psihoyos (THE COVE) and his team of artists and activists, assembled an undercover operation to expose the hidden world of endangered species and the race to protect them against mass extinction. Through the documentary, RACING EXTINCTION revealed stunning, never-before seen images that truly change the way we see the world, leaving a lasting impression on millions of people around the world.

“The Empire State Building became the world’s largest tombstone”

Photo & Video Credits: Obscura, Oceanic Preservation Society, Racing Extinction

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